Blogs – CreativCrux https://creativcrux.com Your Digital Fireball Fri, 26 May 2023 07:10:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://creativcrux.com/wp-content/uploads/2021/06/cropped-CreativCrux-Final-Logo-png-450x450-3-32x32.png Blogs – CreativCrux https://creativcrux.com 32 32 The digital marketing services will make your business prominent! https://creativcrux.com/the-digital-marketing-services-will-make-your-business-prominent/ https://creativcrux.com/the-digital-marketing-services-will-make-your-business-prominent/#respond Thu, 19 Jan 2023 08:05:56 +0000 https://creativcrux.com/?p=2078 The digital marketing services will make your business prominent!

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Promised growth in potential customers through Digital Marketing Services. 

Reach the right people, become known, and be out there through digital marketing services , Online Advertising to promote your platforms!

CreativCrux presents a complete digital marketing service plan to help make you visible to the right target audience. 

We build strong customer relationships through our digital marketing strategy development. 

The CreativCrux team strives to bring the best digital marketing services when reaching potential customers and target audiences. We believe in clear and unique strategies built by our marketing consultants who are always present to give you the best shot. 

 

A client praises our strategies

Nouman Shafique from Xtreme Jackets praises CreativCrux’s digital marketing agency. He is a happy client, as most of his customized jackets are designed by our dedicated team. His business has become a success, with us helping him reach his goal and completing his orders timely. 

Digital marketing services and online advertising to create brand awareness. 

Online advertising is the new word-of-mouth!

Online advertising is a vital branch of digital marketing strategy. It caters to creating boundary-free awareness for your brand and business. Uniquely and clearly, that makes your business catch the eye of customers on different social media platforms and by reaching them through emails.  

In our 10 years of service, numerous businesses have found their boom and relate their success to our digital marketing strategies, including; digital marketing strategy development, online advertising, etc.  

 

Testimonial # 1               

Salon Business

We have been in contact with CreativCrux for the past 5 years. They have helped us initiate and succeed in our business plan. We thank the team for their dedicated services and brilliant online advertising plans. We 100% recommend them. 

Our reach increased by 65% compared to our first year in business, and 74% of online leads were recorded in these years. 

brilliant online advertising plan

 Testimonial # 2       

Our business is a bit different from traditional businesses. We are service providers and deal with imported beauty products. We are always on the search for a bigger client base. CreativCrux has helped us reach our ultimate goal. 

Our business has grown 75% in organic website traffic, and our organic revenue has gone up to 140%. We completely trust the digital marketing strategies and tactics undertaken by their team. They are reliable and deliver 100% results. 

 traditional businesses

 Testimonial # 3

We have a kid’s clothing line. It is a diverse business, and we must reach the right target audience. People in this digital era are not easily satisfied. But with CreativCrux on our side, we have high organic traffic on our website and increased our revenue by 120%.

We trust the CreativCrux team as they have great potential to identify market trends and make online advertising concerning the trends. You should definitely give them a try to reach new heights. 

digital era

It is not difficult to create a target market in the digital era. The know-how of business and trends makes it easier for us to strategize according to the business and its needs. The creative digital marketing tactics at CreativCrux have led to skyrocketed growth for different types of businesses at different stages of business growth. 

Your business is missing out on the actual client base if you are unavailable in the virtual world. Services available at CreativCrux are bound to make you succeed and leap to new stages of business growth and expansion. 

OUR BRANDS SLIDER

Reach the Goals with Digital Marketing Services

You have come across the right choice for your digital marketing answers. You are going to feel the thrilling experience of new heights. You have to be open to upgraded strategies according to your business field.  

Become known in the digital world!

Digital Marketing services at CreativCrux 

Get discovered on the right platforms!

Instagram Development

We build Instagram pages for easy access to Gen Z customers. This depends on the type of business. It is inevitable to gain more viewership through an Instagram profile. We customize the Instagram pages as per the call of the business. 

The business becomes prominent with the right terms and advertising. 

Emails 

This help reaches millions of potential customers with just one click. We gather custom databases through reliable research and surveys. These emails introduce the business, products, and services to the reader. 

Once a potential customer gets the email, they may get intrigued about the business and visit the website link provided in the email. 

Paid Advertisement

On different social media platforms, CreativCrux sells the advertisement. These ads appear on social media pages like; Facebook, Instagram, Twitter, etc. 

The ads are usually a small video or an appealing message that triggers the viewer’s interest.  

Once the advertisement reaches the right person, it is undeniable that the customer will visit the page or the website, leading to increased organic traffic. 

Search Engine Optimisation

This service links the business to Google searches. Your business/brand name will appear on the google search leading to more people becoming aware of your business. SEO is a great tool to ensure appearance on searches and lead traffic to web pages. SEO uses keyword strategy to be rated at the top of the Google list. 

Website Development and Design

A website is the face of your business. Therefore, the design and development of the website should reflect the type of business or service provided. 

The website will be the first interaction of your business with its potential customer, which is why the website should be appealing and attractive to the eye and have all the important information to get the client to do business with you. 

Pay-per-Click Advertisement

It is one of the most common digital marketing services. We at CreativCrux make it possible for you to earn customers by providing small ads on different platforms. 

These ads create more traffic and lead to organic revenue increment. With the right type of business as per your product or service, you will notice an influx of new customers. 

     

Online advertisement to break all the glass ceilings 

Once you establish a business, reaching your target market with an online presence is easier. CreativCrux is there to make your online presence worth it. There are glass ceilings that will break and will make new records. 

With new success, you can make new customers and set new records for inspiration for yourself and others.

Get your business noticed!

Why Choose CreativCrux Digital Marketing Services

Get the best to be the best!

Real Accounts

CreativCrux makes real accounts on various platforms. The potential customer interacts with the business and its products in these accounts. 

It is not unknown that there are fake accounts and tweaked pages to get more likes and shares, but with CreativCrux, your brand will get organic attention, share, likes, and comments. In addition, once your page reaches a certain number of followers, it becomes easier to create awareness about the brand. 

Brand Identity

Brand identity is when people and potential target markets come across your brand. They know about the existence of your business and the products offered. 

When they realize the need for your company’s product, they are most likely to visit your page as they have a brand identity that has impacted their minds. Therefore, leaving a lasting impact through your brand pages is important.  

Direct Interaction 

Direct interaction means being in link with the target market and page audience. It is usually through posts. For example, the brand would make a post regarding a product or a sale, and there would be hundreds of comments. These comments are what will initiate the conversation. The business will reply to the comments or reach the clients in their emails or inboxes.

Direct interaction will also make the business aware of the demands of the products and trends. CreativCrux makes the post interactive and attractive for the target audience. 

Strong Reputation

By being available on virtual platforms, the brands have a strong reputation. Building a reputation requires a lot of work and strategies. CreativCrux makes the business launch websites, pages, etc., with a strong base and relativity with the target audience. 

The business’s strong reputation will lead to trust and dependence from clients, increasing the client base. It means the business will have a larger customer base in the future. All these are important steps and bring important knowledge about what the customer wants or desires from the brand. 

Cost-Effective

CreativCrux has reasonably priced services. So you get all the services for your business and brand building at competitive prices and are not rip-offs.  

We care about the services being of premium concern and not making prices out-of-range for small businesses. 

The businesses gain an increased profit due to our services and low-priced services. 

The low prices also benefit the business by gaining more customers and having an attractive website layout for the brand. 

Diversification

CreativCrux’s services offer diverse services. Multiple platforms are used to establish brand identity in the virtual world. Platforms include; Facebook, Twitter, Instagram, Emails, Web pages, etc. 

Diversification is important to leave no stone unturned and get the maximum reach. Therefore, the brand must exhaust all possible venues to make its name popular and create awareness among potential customers. 

CONTACT US AT CREATIVCRUX 

What we offer at CreativCrux

CreativCrux is a diverse company that offers services to small and big businesses to make them establish their business without worrying about boundaries. The virtual world has promises for success and growth that are unmatched by brick-and-mortar outlets. 

How do we do that? 

  • Real accounts: we guarantee real accounts and results
  • Brand identity: a brand image is created through CreativCrux strategies. This image is made to leave an impact on the viewer’s mind.
  • Competitive pricing: we offer all our services at competitive prices. Businesses can benefit from our strategies at reasonable rates.
  • Organic, long-term results: the results promised by CreativCrux are delivered in the said timeline. 
  • Syndication: all your accounts, platforms, and websites are synced to provide the target audience with the same information. It is to avoid any misinformation and miscommunication. 
  • Google ranking through SEO: digital marketing services are based on Google ranking. Keywords are kept in mind and used to make the content worth the investment.
  • Evaluation and analysis: regular evaluation and monitoring of strategies are done to keep track of the implementation of strategies. This way, the business also learns how it benefits from CreativCrux.
  • Links: all platforms provide links to the website, increasing the website traffic.
  • Custom digital strategies: as per the business and service, the strategies are made by CreativCrux.

Improve the business ethically! Contact us!

Take advantage of the opportunity to make your business prominent online. 

Your business needs to be known and recognized through an online advertisement.

CreativCrux has served the digital world for the past 10 years by establishing new and creative ways for various businesses. These past years, more and more businesses have found success and expanded through our strategies. 

We offer services at par and with competitive pricing. The services are improvised and revised as per the needs of the market and trends in the virtual world. Getting more value for the money is what businesses want; that is what they get here. 

We live by our promise and deliver what we promise. The nature of business and service is what is our main focus. We tailor the digital marketing strategies based on two factors; the nature of the business and the trend related to the business. 

Discover the right service provider:

Search for the right service providers for digital marketing services according to your business needs. 

We at CreativCrux do in-depth studies to learn about your business, its needs, and its target audience. 

We discuss KPIs (key performance indicators) with your stakeholders to make a plan according to their expectations. Then, these plans are discussed with the brand marketing team to improve further and strategize. 

Analysis of the target market:

Once the brand, stakeholders, and CreativCrux are on the same page regarding the goals and results expected from digital marketing services, it is time to move on to the next step. This step is to analyze the market. 

The analysis then leads to a detailed survey of the target market to know the compatibility of the product of the brand with the target market. 

CreativCrux also considers the previous traffic patterns for the platforms (if the platforms are already existing).

Strategy: 

After a detailed study and understanding of the market, the CreativCrux team prepares strategies for the brand to be established in the virtual world. 

These strategies will ensure growth and wide reach to the target audience. 

The strategy is prepared to overcome the existing market gaps and opportunities. 

CreativCrux makes a temporary strategy for each business that serves as a trial period. It gives a good idea to the business and us to know how well these strategies will work in the long run. 

Execute: 

Once the strategies have run temporarily and delivered good results, it is time to implement them in the long run.

To execute the strategies, CreativCrux will hold another meeting with the business to plan further. This meeting will decide whether they will take the same strategies further or if any improvisations are needed. 

The execution will take place once both teams agree. After execution, we will take the next step.

Measure: 

After the execution of the strategies, we will measure

 the results. 

To measure organic traffic, revenue, etc., some monitors are installed on the platforms and on the website. These monitors give regular feedback to the brand as well as to CreativCrux.  

By monitoring the strategies, we gain actionable insights and optimize strategies with its help. This way, improved strategies will gain even better results that will benefit the brand. 

Adjust: 

It is a recurring step. The strategies developed by CreativCrux are our responsibility, and we are always striving to make and deliver better actions. 

The latest algorithms are undertaken regularly to strategize the next step. However, as an evolving industry, new methods are required, and we must keep the same strategy from giving us results for a long time. 

We are keeping the business and stakeholders in the loop for improvising the strategies and keeping the results in check. 

Digital Marketing Agency that makes your dreams come true

A digital marketing agency serves a salesperson in the modern era. A good and experienced agency like CreativCrux ensures growth in all aspects of business and service. The agency not only makes platforms, websites, etc. they also establish these platforms and even runs them for the long run on the company’s behalf.

CreativCrux strengthens the brand identity and makes it easy for the target audience to reach the brand’s page and website. Links are made available on all important platforms; even paid ads have links to open the business’s website directly. 

The website’s attractive layout keeps the audience hooked and makes them explore more. 

Why invest in Digital Marketing Services?

Digital Marketing services are inevitable to reach potential target audiences.

In the digital era, it is vital to be available online. Online presence makes it easy for the customer to reach the business. Pages and platforms at virtual venues make it possible for the target audience to talk to the business through chatbots, inboxes, messages, and emails. Digital marketing services provide platforms that are easy to navigate and used as tools for direct interaction with the target market. 

Only some people will become a customer, but not everyone will fly away from the page, giving the customers a reason to stay and find their desired things. The page should be easy to scroll using understandable terms for laymen. 

CreativCrux is a reliable company for all your online marketing and digital consultant services. Once you get the services, your business is bound to have organic traffic and increased revenue. 

Our competitive team has incredible ideas for all types of businesses and services to make digital marketing strategies for your brand and make its identity strong. 

While looking for a reliable digital marketing service provider, consider the company’s worth and the result of getting organic traffic for the business’s website. 

Organic traffic and increased revenue are the ultimate goals for any business that gets its brand’s digital marketing.  

 

Outrank your competitors by joining hands with us!

FAQS 

Q1: Why CreativCrux?

A1: At CreativCrux, you get all the benefits of an engaging team to make you reach new heights. The brand identity will speak for itself once you establish an online presence with us. 

Q2: What services are provided at CreativCrux?

A2: At CreativCrux, you get all the services related to establishing an online presence and making the online presence updated.

Q3: Is it a good way to make animated ads? 

A3: Animated ads are the new trend. Most businesses make animated ads to attract customers of all ages.

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Social Influencer Guide: Top lists – Strategy – Company Success https://creativcrux.com/social-influencer-guide/ https://creativcrux.com/social-influencer-guide/#respond Sat, 20 Feb 2021 08:16:58 +0000 https://asbcmarketing.com/new/social-influencer-guide/ Today, you will learn about “The world of Social Influencer Marketing” and How Influencers are making their living.

The Social Influencers‘ role is basically to target potential customers, since their content and reviews are considered advertising recommendations. There were days when a good vendor was way too difficult to look for, capable of producing good quality advertisement.

While in today’s world, the role of Social Influencer Marketing has become much simpler and cheaper. So let’s dive into.

WHAT IS SOCIAL INFLUENCER MARKETING?

Social Influencer Marketing is a form of marketing-generated through Social Media entailing product placement and endorsements. From influencing individuals, companies, and organizations who have developed a significant standard and are knowledgeable and excellent in their respective strengths.

The endorsements of celebrities are considered to be the original form of Influencer Marketing. But before going forward, you should also know.

WHO ARE SOCIAL INFLUENCERS? 

Social Influencer’s have Immense amount of trust from their gained following, which is the basic pillar behind their influence about endorsements.

who r influencers

The recommendation and their testimonials act more like Social Proof for the brand’s loyal customers. The convincing power to influence others is the trick to catch more audience, and social influencers are an expert in it.

The right influencer can reach out to the target audience, the content they produce is original and engaging.

So, from this you might be thinking, “Okay now from where should I start?”

FACEBOOK & INSTAGRAM

instagram

You can Start from Instagram as it has become a staple app in each smart phone all over the world.

Its affiliation with everyone’s favorite and with the most number of Facebook profiles boosted the position of Instagram and gave profiles with millions of followers. Instagram is a platform that has produced overnight celebrities.

And now, the same individuals are termed as Social Media Influencers.

Facebook

Credibility in their specific industry, these people have access to millions of users at a time. And have the influencing power to persuade their followers for their recommendations. Not necessarily a celebrity, but a mere blogger can persuade their followers and admirers to reach out for their recommendations.

Sports, fashion, television, music, and movie industries worldwide have produced major iconic personalities who have a huge fan following their social handles and profiles on Facebook and Instagram.

They connect with their fans this way and utilize this platform for influencing marketing for the brands and campaigns they endorse. For someone who wants to look upon some Successful Marketers, the following are the few famous Instagram handles:

List of Top Influencers

  • Dwayne Johnson

Popularly known as “the rock” on Instagram and in his successful career of wrestling. Now is an American-Canadian businessman, actor, and producer with a healthy and growing following of 216 million followers.

Dwayne Johnson

  • Kylie Jenner

A supermodel and a member of the Kardashian family with 214 million loyal followers.

Kylie Jenner

  • Huda Katan

Iraqi-American makeup artist, an entrepreneur, and a beauty blogger. Founder of her cosmetic range, Huda beauty.

This 37-year-old beauty has a following of 47.9 million followers who love makeup and dressing up like her.

Huda Katan

  • Cooking with Mima

A self-taught chef who loves cooking and is now guiding good 2.1 million followers.

Cooking with Mima

  • Miranda Sings

An American actress, specifically a comedian, a YouTube, and a singer. Best known for her character on YouTube has gained a following of 6.2 million. 

Miranda Sings

  • Michelle Lewin

With 13.7 million followers, Michelle is a Venezuelan model and is now a huge name in the fitness industry.

Michelle Lewin

  • David Beckham

A 45 years old former English football player is not only famous for his extremely commendable sports skills but is a successful entrepreneur and has a running following of 65.3 million followers.

David Beckham

So how can you find a perfect match for your business?

Basic Outreaching Strategy For

Influencer Marketing

Measured and calculated planning and targeting is an initial tactic to begin a certain influencer program.

The first step of this strategy would be researching.

In the beginning, a particular platform must be chosen to focus on, while the platforms can be created later once the correct amount of audience is gathered.

The trick to choosing the right platform is social listening; identifying where it’s talked about most can help search for the industry’s most authoritative voices.

Fashion and beauty brands run more successfully on YouTube and Instagram.

strategy

Since the content on Instagram is easily browsed because of the short videos and images, it automatically generates easy sharing, helping reach their targeted audience to improve the brand.

The advantage of using Instagram as an initial platform, in the beginning, is that its audience is not limited; followers connect with other followers and share their content. Engaging in different sponsored posts leads them to get paid for the content they share on Instagram.

Photos are mainly sponsored posts 76% of the sponsored posted content is through the format of photos. The remaining sponsored posts are divided between carousel posts and video posts.

An influencer has the complete freedom to work through all the variations, stories, and posts format to be used for Marketing purposes. Collaborating with an influencer gives one’s business an uplifted exposure.

If the influencer’s content matches the targeted audience, it’s some genuine representation of a good marketing tool. 

The Reason Behind Using The Strategy Of Influencing Marketing Is

  1. Increase in sales
  2. The awareness regarding brand or campaign

The ultimate target is to utilize influencers to promote the brand. Since the influencers can connect with specific audiences, they can easily get engaged with the specific content.

Sales

For instance, the target is to increase the sales in the younger audience. Or the target is to connect with new users with a new product, or it’s just the re-launching of the brand. 

Outreaching Influencers : How to Engage with the Right Influencer

First of all, Set a plan to search the types of influencers you want to work with.

Engaging with the right kind of influencers for a specific target is very important, don’t forget that they need to understand your goal and the clarity of the brand.

Hence, finding the right influencers is very important, else the promotion might not go according to the plan due to their disinterest.

Second, is it important that the influencer need’s to have the same interest? Probably yes.

For example, the promotion is for a food-related brand, then the influencer who posts about their dining and food interest is a good choice to collaborate with.

Then, Look for an authentic profile. A poor ratio of followers and scam comments might disturb your brand’s position in the marketing world. After that, Find Influencers who have had previous experiences of similar brand endorsements might boost your brand’s following and audience. Having a good portfolio plays a great shout-out for the brand. and last but not least.

Reaching out for micro-influencers is merely a message away. They can be contacted through a private message.

Simultaneously, the influencers who are well established and portray a certain reputation on social media have the correct information in their bio for business inquiries and paid collaborations. Some influencers provide a link to their website that designate brand partnerships.

DO THE INFLUENCERS GET PAID?

Influencer

The answer is yes! And why not. Although it’s easy to mock acquaintances on Instagram and Facebook, lifting this endeavor at the end of the day, they are doing business and making a handsome amount of income by merely enjoying the free stuff.

Well, the next question that pops up in your is “how much?” 

Social influencers have built their kingdom on social media.  Their expertise in just snapping a Single Eye-Catching, filtered picture gains thousands of likes and attention through sharing their posts result in loads of money and products to enjoy.

The cherry on top; the fame keeps on increasing.

Let’s See How Much You Can Earn Through

Several Likes and How Realistic It Is.

Putting it through the number of followers; Micro-influencers carry around 6000 to 10,000 followers by simply posting general ‘cool’ content.

According to a survey, accounts with such following can earn up to $88.00 at each post they make, regardless of their posting content.

100,000 Followers

At this stage, the influencers are only offered free stuff in exchange for product endorsement. Designer clothing, monthly packages for health and wellness, or maybe free food. Most of the influencers refrain from charging at such an initial stage.

While some believe that influencers are $10.00 for every growing 1000 followers after reaching the benchmark of 100,000 targets. Those who charge money before reaching such a threshold are likely to be paid very little.

After reaching 50,000 to 80,000 followers, influencers are paid around $200.00 on each post, depending on the advertiser, the range might fluctuate.

Many influencers choose to offer promotional codes, and every time a new account uses their code, the percentage of the sale increases. While some influencers offer giveaway deals for their followers and this option boosts up the number of followers.

The struggling influencers maintain their accounts by tireless efforts to turn them into a full-time career because of the impressive followings.

1,000,000 Followers

Having one million followers is quite an achievement. Such accounts have already hit the jackpot and have gained a healthy following, which keeps increasing.  Such influencers do not even need a post on their feed to earn cash.  Their strong following is enough to speak for itself.

These are the verified accounts with blue ticks on the corner of the handle and the capability over the “swipe up” feature on the stories of Instagram. For such influencers, brands and companies pay no less than $670.00 per post.

Well, that’s huge!

The moment any account reaches the benchmark of one million followers, an influencer holds the charge of making as much money as they desire to.

The Sky is The Limit, Then. 

Top Businesses That Are Using Social Influencers

HUGGIES

HUGGIESTalking about brands and their strategies here, a baby product like Huggies targeted the correct audience.

It created a short video of two young girls, apparently sisters, reuniting over a baby’s birth. Through outreach and adequate social promotion, the video went viral and certainly became every mom’s favorite.

Connecting with the voice of your buyer through the influencer is the key.

NIKE:

NIKE

Play for the world’ is the recent campaign launched by the famous brand Nike is one example of reviving fan following on social platforms.

The campaign focused on the importance of social distancing in the time of the worldwide pandemic.

Famous influencers and public appearances reinforced the whole idea of togetherness. The brand understands the trick to catch attention and boost its fan following.

GLOSSIER:

GLOSSIER

Emily wesis, the company’s CEO and founder, claimed glossier as the only socially driven beauty brand.  And it proved to be true because later, a lot of beauty brands followed the similar footsteps.

Glossier began with Instagram, creating awareness across masses through one on one conversations. The level of interaction with their customers is remarkable.

Not only that, Beyoncé, a famous American singer with a following of 161 million followers on Instagram itself, posted an image of herself wearing an unnamed product of glossier created enough hype back in 2018. 

 

FENTY BEAUTY:

FENTY BEAUTY:

This brand gained specifically 1.4 million followers in just four days after its launch in the year 2017.

The brand gained loyalty along with the popularity with 9.9 million followers on platforms like Instagram.

The credit solely goes out to the creator, Rihanna Fenty, Barbadian singer, and businesswoman, of the brand and many other influencers who collaborated with it.

The most excited and boosting content they produced is its makeup tutorials on the feed,  whereas Rihanna herself uplifted the whole game.

Her makeup tutorial video crossed over 2 million views. Its representation of diversity, body positivity, and inclusion became the new mantra.

STARBUCKS:

STARBUCKS

The thirst-quenching brand launched ‘unicorn Frappuccino,‘ an iconic drink that made itself extremely Instagram-able.

The understanding of social media and its effect on youngsters is the key to success.

The brand continued creating hype around some off-recipes and seasonal drinks.  Resulting in their hashtags being used on more than 557,232 posts at the moment. #pumpkinspicelatte is one of them.

CONCLUSION

To conclude, influencer marketing is the supplier of efficiency and determined and focused approach to the brands to uplift the brands that need revival and initial boosts. And reaching their targeted audience through social media platforms.

“Efficient influencers can generate sales, increase brand loyalty and create healthy opinions along with awareness”.

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Video Marketing Trends For 2021 https://creativcrux.com/video-marketing-trends-for-2021/ https://creativcrux.com/video-marketing-trends-for-2021/#respond Fri, 29 Jan 2021 13:00:48 +0000 https://asbcmarketing.com/new/video-marketing-trends-for-2021/  

Do you think it is a good idea to jump now and then to a new Video marketing trend whenever you hear about it? 

While some people may jump onto trends too quickly, you need to think smartly before you get your hands dirty. It is always a good idea to keep an eye on the latest trends in a quest to optimize your video marketing strategy. 

Content is king, no doubt, which is why you need to compete with the market to get your share of visitors. When it comes to engaging content, you need to think about new and exciting ways of making it interesting. 

In recent years, video marketing has climbed to the top in the list of most popular digital marketing trends, which is why you need to re-think your entire marketing strategy if video content is not a part of it. 

Let us dive deeper!

Why Video Marketing Matters?

As we have established, you need video marketing as a part of your overall marketing strategy to make it relevant and competitive, but is it effective?

Video content is effective since it is easily absorbed by the audience rather than written content.
Here are a few facts:

  • 58% of consumers trust brands that post videos as opposed to brands that do not use them.
  • Videos are shared over 1200% more when compared to text and images, combined.
  • 55% of people view videos online, every day!
  • 95% of the information from a video is retained as compared to 10% from the written content.

Thus, video marketing matters! This is why you need to buckle up and start preparing for 2020 with the latest video marketing trends.

Video Marketing Trends For 2020

Live Videos are in!

Live Videos

It all started with Facebook Live but was not as popular as anticipated. Many of Facebook video initiatives did not live up to the expectations of video enthusiasts. With Facebook, it is all about chasing likes and views to get great results; however, not offering video creators what they needed leads to its downfall. Nevertheless, video is not a trend that is going to disappear any soon.

The concept of live media still sounds exciting. If you are on Instagram or Snapchat, you would have noticed that users go live on these platforms multiple times a day where they entertain their followers in real-time.

Buy while watching

Video marketing 2021

Shop while you watch is another trend that has taken off with a bang! These ‘Shoppable videos’ feature products and links to their websites make it easy to convert audiences to consumers. Snapchat and Instagram stories often use this technique because the followers trust the user and his / her opinions, which make this feature work.

For example, if there is a dress featured on the screen, you will be able to know more about it by hovering over the image or swiping up. The options are limitless, and the entire concept is nothing short of amazing.

Targeting Segmented Audiences

Video marketing 2021

With video marketing on the rise, targeting segmented audiences is a new strategy by which messages are incorporated in videos to make them ultra-targeted and effective in increasing engagement. Using Facebook custom audiences, you can monitor responses and target new audiences with more effective messages.

With AI on the brink of getting streamlined, video content will also see a rise in targeted using long-tail keywords. This will, in turn, lead to qualified leads that mean guaranteed conversions.

Video Marketing Using Google Ads

Video marketing 2021

In 2021, it is anticipated that video marketers will turn to Google Ads. Google Ads appear everywhere from websites to YouTube and other networking websites.

YouTube is one of the most popular search engines after Google. Incorporating videos into your strategy will mean that you are opening up to a whole new world. Marketers estimate that Generation Z will make up 40% of the consumers in 2020, and if this is the case, you need to polish your videography skills.

Do you know when you are caught up in a loop on YouTube you not only go through a lot of content but also get something useful out of it? This is why you need to incorporate Google Ads and YouTube in your video marketing strategy.

Emphasize on Graphic Identities

Graphic Identities

Brand image is important, which is why you will need to think about videos upholding your graphic identity. Adopting a specific video style through templates will help you establish an identity that will be powerful on any platform whether it is YouTube, social media or other websites. Social media trends are easy to implement as long as you understand and can harness the power of videos for your brand, as a part of your overall marketing strategy.

Vlogging

Vlogging

While we have established that videos are important, vlogging is a trend that is different from a stand-alone video. Companies often use vlogging to keep the audiences and their loyal customers hooked to their products and services. Vlogging is often referred to as the way to humanize a brand, from its inception to its boom, all the way to the end of the cycle.

For example, you can create a series of vlogs showing your new product launch, preparing for a special event and other exciting news that will make your audiences stay on their feet.

Things to Keep In Mind

Now that you have realized that you need to keep up with the 2021 video marketing trends, here are a few things that you need to take care of:

  • Focus on just one topic. Any confusion will not provide a clear message to your audience.
  • Keep the videos short. Humans have shorter attention spans, therefore the shorter and clearer your video, the more the conversions are.
  • Add a call to action before your video ends which has to be impactful and result-oriented!

Get ready for 2021 video marketing trends and start cashing in!

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What Are Biggest Digital Marketing Trends For 2021? https://creativcrux.com/what-are-biggest-digital-marketing-trends-for-2021/ https://creativcrux.com/what-are-biggest-digital-marketing-trends-for-2021/#respond Mon, 02 Mar 2020 12:45:05 +0000 https://asbcmarketing.com/new/what-are-biggest-digital-marketing-trends-for-2021/ Back in the 1970s, one might not have believed even about the internet and online buying, let alone digital marketing. In that period, data-driven marketing, SEO & voice search engine optimization (VSEO) and artificial intelligence, all were ambitious concepts, but today they are a reality. More than that, today these digital marketing trends have become the topmost priorities of many business owners.

Since technology advances at a quicker pace and more mind-blowing trends are waiting ahead, therefore, you need to learn to adapt, at an even quicker pace. There is also a pushback, however, against digitization; efforts are underway to make marketing more humane. Nevertheless, the rapidly changing digital marketing landscape brings along many opportunities for you that need to be availed before your competitors take their lion’s share.

Before we move on to the 2021 digital marketing trends, you need to bear in mind that consumer behavior and interests are hard to predict. Thus, informed assumptions need to be combined with a digital marketing strategy to make worth your investment.

Top 2021 Digital Marketing Trends

Social Commerce

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It was always a dream of several businesses to get social media user’s attention beyond the posts, and right into their online stores. Fortunately, it is possible now! Social media is a comprehensive breakthrough in the digital marketing world as it has unlocked countless doors for individuals and businesses alike to use its platform in far more exciting ways than just sharing.

Although Shoppable posts are of a bygone age, they are not out of fashion still. Ever since Instagram launched Instagram Checkout in 2019, Shoppable posts are getting much attention. Websites like Shopify make it easier to link accounts so that you can attract all the customers from all social media platforms you have your presence.

Micro-influencers

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Yes! You read it right! No, we are not talking about children spreading the word; rather, it is about sending free samples to people with huge social media and online following to promote your product or service. Since these influencers are nowadays calling the shots. This way, businesses are targeting new markets as well as competing with the big guns.

Micro-influencers refer to the medium-sized influencers who are popular in narrower niches. Through them, it is easier to market specific products and services. Micro-influencers are open to dedicating more of their time to each follower because of their limited following; hence, it allows them to sell the products and services more efficiently.

Direct Messaging

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Direct messaging is the second most surprising trend after micro-influencers. Marketers are becoming active by taking the conversations to DMs. One of the hottest digital marketing trends of 2021 includes direct messaging to streamline the customer service experience and assist in sales. Messaging apps like Viber, Facebook Messenger and WhatsApp amongst others have made it easier to build stronger connections with customers.

There is more! DMing has also been effective to address customer complaints and other sales queries, which have developed trust. Direct messaging works best as a marketing strategy when you provide a handle or username to your customers and incentivize them with a coupon code or exclusive deal.

Sentiment Analysis

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We are always curious about what the other people might be thinking, so we can better cater to their needs; however, no biological advancements until this day have aided in this. But, with machine learning technology, we have indeed come closer to understanding individuals’ moods, emotions, and patterns of purchase.

Also referred to as social listening, sentiment analysis is a practice of analyzing reactions of customers on social media and other online platforms. Since customer reactions through feedback are not always straight forward, sentiment analysis involves different tools and algorithms to make sure the essence of the feedback is captured and their reactions are understood the way they are meant to be. Also, it includes an understanding of emojis and even slang words.

Polished Emails

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The ROI of an email marketing campaign was 3,200% as of February 2019. Compared to DMs and social media sharing, email marketing campaign sounds conservative, but they are still a popular channel to advertise your brand especially now that marketers are polishing the format to make it more appealing and interactive.

Emails now include clickable buttons to promote action. And the UX-centric designs and stunning visuals have made emails a more effective technique for advertising.

Video Marketing

Digital Marketing Trends 2021

Video marketing is also a strong contender when it comes to 2020s top digital marketing trends. According to one study, 70% of consumers responded that they have shared a product’s video. Video marketing drives higher engagement since it shows lengthy and dull written content interactively.

Moreover, with mobile devices dominating consumer behavior, videos are 50 times more likely to drive organic searches for products and services.

Lifecycle Marketing

Digital Marketing Trends 2021

Since the consumers have changed patterns and are now said to follow non-linear journeys, marketers often say that the funnel is dead.

Since the primary focus is to grow awareness, followed by increased prospects and customer leads, lifecycle marketing is about using and reviewing offline as well as online media across its customer focus journey.

Employee Engagement

Digital Marketing Trends 2021

Employee engagement has now become the cornerstone of great customer experience. It has improved over the years through various channels such as social media, search engines, websites, emails, and calls. Surprisingly, even today it remains in demand.

Therefore, all companies should focus on employee engagement. It remains the main impulse behind all the above strategies as well.

2021 is here, are you READY?

2021 is already here, so you need to buckle up and climb the digital marketing bandwagon. To make sure you do not stay behind the competition. There are plenty of opportunities available when it comes to digital marketing. Act smartly to make hay while the sun shines.

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2D Animation: The Road to Business Growth     https://creativcrux.com/2d-animation-the-road-to-business-growth/ https://creativcrux.com/2d-animation-the-road-to-business-growth/#respond Fri, 28 Feb 2020 07:38:43 +0000 https://asbcmarketing.com/new/2d-animation-the-road-to-business-growth/ What pushes your business forward? 2D Animation what is the sole factor that plays a decisive role in the development and progress of your business? Yes! You are right! It is marketing!

Businesses are dependent, for their growth and progress, on an effective marketing campaign, as marketing performs a critical role in guaranteeing several businesses a successful road to the development. Since marketing is central therefore it is highly necessary to keep coming up with innovative and novel ideas to raise the momentum of your marketing campaigns. 

A great many companies have incorporated numerous advertising approaches in their various marketing campaigns to make an effect. Among these different tactics that several businesses have used, one tool specifically has performed miracles i.e. animation. The animated videos or animations are a quite effective tool that includes visuals, images, storyline, voice-over, characters, and many more crowd-pulling interesting and appealing tactics.

It is noted that companies or organizations that include 2D animation in their marketing strategies notice a 40% increase in their ultimate growth.

Now, this begs a question why on earth would a device which is greatly admired among children is making an influence in the business world far greater than one could have ever imagined? 

Here are 5 reasons why a 2D animation is a productive device for your business. 

 

grabs users’ Attention!

Did you ever wonder why children in the first-place love animations? No? It doesn’t matter! I will tell you.

There is a whole rationale behind kid’s love and passion for animations; and that is, animations have the prospects to grab as well as sway one’s attention – definitely not a trouble-free achievement. 

Animated visuals are breathtaking and very noticeable. Their motions can thrill your eyes and most importantly, it fashions content in a way that it looks exciting and captivating.

Successfully capturing customers’ attention implies that businesses’ SEO is boosting as well since there will be bigger traffic because of the animations. It is not a mystery now that different search engines prefer videos. If you have an engaging video animation, you might have a chance to grow your business.

 2d Animation Easy Communication

2D Animation

Information in the form of animations can be conveyed convincingly to a greater class of viewers without much hard work or toil.

It is compelling to note that there is a significant amount of population present in the world, for instance, around 65%, which claims they understand far better from visuals than text.

In other words, if you present your information to your audiences under the garb of visuals, chances are higher that your viewers may get the point expeditiously.

All of this makes compound subjects like teaching instructions as well as extremely technological information sounds much easier and intriguing for customers to grasp; in short, with animation, communication becomes a trouble-free exercise. 

Spearhead valid engagement 

2D Animation

So, why people grasp animations more than words? It is because of the configuration of 2D animation.

To put it simply, 2D animation stirs or galvanizes various sections of the brain. Attracts the diverse senses with its mixed tools such as text, visuals, and voice over. This way customers can get the gist of information more productively.

There is another much bigger benefit of animation. 2D animations can construct a robust nexus among a large number of people and the firm; since animation unequivocally leads to considerable engagement and involvement.

Animations create or stimulate customers’ different memories, and it makes people remember this emotion and experience. Any company that leaves a mark on its customers’ minds through constructive 2D animations has a significant edge on its rival.  

Economical yet Effective

2D Animation

The good thing about 2D animations is that they don’t require mass-production. Instead these videos require only a meager amount of budget.

This implies that the entire video-making process will need a lesser amount of money. The rest amount of money will be use on the animated videos’ advertising and its reach.

What’s more fascinating about animation or animated videos is that at any given time it can be amended and revised to make it look current and up-to-date. 

Sharing becomes easy

It is human nature that one will only share what one perceives interesting and motivating. All of us have experienced that one exciting point when we have shared a thing or two at different time-periods. Since this is the age of mass media, so we all know “what trends are on social media?” 

The most favored content on social media which is shared immensely is the video as well as image. People always prefer, at any time, videos over the written text. Maybe one reason is text drive customers into a state of boredom but videos have that ultimate magnet that can attract and pulls even the otherwise fed-up customers.

Hence, animation thrives. All of the 2D animation videos are a bunch of mixture of text as well as image information which are assemble in a clear-cut. simple yet comprehensive video wrap that makes it all the easier to share for the masses. 

Among animations, 2D is one of the most effective kinds of animation. The 2D animation is extensively utilize for many things. Such as in different marketing campaigns and ads among various others. As the video is prefer over the text nowadays. Content that is base on video animations is widely acknowledged by sundry and all. Animation and animated videos have a significant impact on the customers in varied ways, for instance, visual, audible.

Making long story short, animated videos can attract the public’s attention simply because they are adorable and fascinating. The good thing is a lot of businesses have become aware of its numerous benefits. thereby employing innovative methods in marketing campaigns. To achieve the best possible results for their company in the shape of increased growth.    

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Top 5 Web Development Trends You Must follow in 2021 https://creativcrux.com/web-development-trends-2021/ https://creativcrux.com/web-development-trends-2021/#respond Wed, 26 Feb 2020 13:12:55 +0000 https://asbcmarketing.com/new/web-development-trends-2021/  

Are You Well Aware Of The Latest Web Development Trends?

The ever-continuing process of change in the advancement of technology has transformed man’s life from top to bottom. And how can one forget that Web Development technologies have shaped brand new concepts and ideas?

The advanced technology of today not only made most of the things automated, but also assisted and aided humans’ almost all activities and procedures.

The advancement drive of technology has pushed companies to embrace the change; a lot of businesses are welcoming, as well as setting their foot into this new phase of programming.

Therefore, it is essential for developers to never miss out even from a minute update because this way the developers will ensure to remain on top of their game.

This begs the question what are those crucial points to look for in web development trends for 2020?

Not to worry!

Here is a list of top web development trends for 2020 to look for.

No Human, only Chatbot

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A chatbot is an effective technological tool that businesses have incorporated and utilized in their dealings. A chatbot is included now in almost every business as an website chatbot or application.

Being an artificial intelligence tool, a chatbot can effectively respond to a conversation with several customers swiftly via sites, mobile applications, telephone or messaging apps.

Chatbot has assumed by far the most up-to-date constructive and effective communication skills in dealing with various business activities among people or any other tools.

Nonetheless, a chatbot is simply a representation of the advancement of the question-answer system supporting natural language processing (NLP).

Single-Page Applications (SPA)

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Although Single-Page Applications (SPA) are not new, it is an application that is here to stay for a long period.

Normally, SPA is a sort of technology employed to shape sites that can interact with countless customers in such a compelling manner that it can edit the whole page on itself without resorting to the opening of completely new pages.

SPA can be a web application backed with JavaScript, which is quite productive and prevalent in all customer tools.

The task SPA performs varies from enhancing and magnifying performance drastically lowers any present interventions with regards to page appearance and considerably decreases the time of web development.

Anyone who wants to create and structure reactive sites and also shapes a support base for mobile applications can resort to this amazing never waning technology. 

Web Development & Artificial Intelligence 

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How many of you, who are present out there, are aware of AI?

Let me guess if you guys are not aware of everything or say most of the things about AI, one thing is certain and that is all of you know that AI is the premise or starting point of today’s phenomenally advanced developments.

One can define AI as a simulation or reproduction of the human brain’s reasoning processes with the help of machines – or mega computer networks.  

Robotics and computerized technology propelled remarkable compound visuals, which were in the past era can be viewed only in the hands of Hollywood,

today with the help of AI are now prevalent in almost every living person’s drawing rooms.

What we used to call in the previous era as mere imaginations can now take the shape of realities.

How? Kudos to AI!

Hence down, AI is one of the most considerable accomplishments of the modern worlds’ web technology. 

JavaScript

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Who can think of executing web development without talking about its language? No one!

For web development, a programming language is quite compulsory.

Among several present indicators in the world,  JavaScript is hands down the best among the bests.

Touted to be the finest programming language in the world, JavaScript is a popular phenomenon.

This language is ever-evolving, even with its ES6 and other structures like React, Vue, and Angular.

Simply put, JavaScript can boost any of the developer’s potential multifold.

So, bear one thing in mind: if you are aiming to work in any business corporation as a web developer, then start your effort to grasp and grip this language i.e. JavaScript. 

Voice Search Optimization (VSO)

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It has become a norm now that people prefer anything over writing or texting. This is the case here as well!

It can be viewed from the PWC survey which claims that from 100 persons involved 71 would love to convey the messaging through voice aides instead of writing all the questions by them.

More than that, there is another significant factor that plays in and that is,

the variations or differences between the verbal and written questions which can affect the SERP’s outcomes.

In other words, this could imply that by using voice search one can pull search results to a greater extent than otherwise.

In a business rivalry, Voice search optimization can play an effective and constructive role in swaying more searches and traffic.

Keep one thing clear; make VSO compatible with your SEO tactics, only in this way you could pull your desired result and influence over the market.

Technology is evolving at unmatchable speed. Given the rapid pace of advancement, nothing could be forecasted.

The development of modern digital technology is continuing on its trajectory to redesign the existing world,

more than that, it has now started influencing and molding human’s decision-making as well.

In the past, numerous sites included just simple texts and writings to cater their customers, but today they have chatbots who can imitate and talk in the same manner as a human.

All of this is owed entirely by the evolutionary trends that occur in web development. Companies who are planning to update their web-products;

it is productive as well as imperative upon them to go through some of the modern upcoming web development trends of 2020.

Brace yourself! This Digital epoch has a lot to offer.

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SEO Trends for 2021: How To get on Top of Google Search https://creativcrux.com/seo-trends-2021/ https://creativcrux.com/seo-trends-2021/#respond Wed, 26 Feb 2020 12:05:18 +0000 https://asbcmarketing.com/new/seo-trends-2021/ With New Year come new resolutions and practices. The SEO practices of 2020 have become part of the past now.

And the 2021 SEO is going to bring, on the table, some innovative strategies and maneuvers that will unquestionably help various companies to lead SEO rankings and receive an extra bag of revenues. 

SEO is included among the most recent marketing practices; one which is growing at an unprecedented pace.

Although, the basic principle stays identical that is SEO is all about shaping websites in a way so that they become easy to locate as well as understand,

but the subsequent strategies involved in SEO keeps changing, as swift as a coursing river.

Have a look at the top SEO trends for 2021 everyone should know. 

 

1: Enhanced Snippets results in extra Clicks

 

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Google has incredibly transformed itself into a huge search engine.

The only good reason behind the company’s lead is its introduction of the best user-friendly search understandings.

 

Take, for example, the latest innovation of Featured Snippets.

 

They become visible directly overhead the first search of the organic results. 

To make the most of Google’s feature Snippets and propel several clicks,

all you need to do is to come up with plain responses to frequently inquired queries with regards to your site.

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They are assessed as well as advanced all the way to top subject to their standard since Google has its method of regulating.

Try not to take this drift casually, since the ratio of clicks originated is somewhere around 54.6%. 

 

For SEO in 2021, this trend is a definite way to attract longer traffic even without ranking at the top position. 

 

2: Mobile is the future of SEO 

 

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Shocked? Perplexed? You must be wondering what on earth mobile has to do with SEO? Right!

Keep one thing simple and straightforward.

Any site today that doesn’t offer mobile ranges is surely going to be unable to find the majority of customers in upcoming months, probably years since it is a mobile network age.

 

The trend is on the rise and it seems it will become more extended as well as crucial for SEO in 2020. 

 

Further, to have a mobile site is not adequate, more than that, you need an interface that should be readable,

attract the recognition of masses, and possibly could have the capability to respond to their queries.

Various researches manifest that four out of five customers lead their local searches through their cell phones.

For instance, according to one study, 52% of the world’s population searches via their mobile phones in comparison to computers.

Hence, the trend has become essential for SEOs in 2020 to cater to cell phone users urgently.  

 

3: Videos attract viewers like no other 

 

Day after day, videos have taken up a predominant role in attracting the larger part of the audience.

Even Google manifests among 10 people 6 would prefer to see videos on YouTube rather than on TV. 

 

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Since it is the age of youths, so a lot of young people like receiving information via online YouTube videos.

This is the reason businesses need to put video content on their radars. Indeed, a perfect standard video can appeal to different countless users. 

 

But the question arises: how exactly all of this influence SEO?

 

To influence a larger section of the public through videos, improve the search for customers.

To achieve this, you should always utilize fitting keywords in the videos’ headline as well as description sections.

This way, the video promises to reach its sizeable audience. 

 

4: Content is no-doubt the key influencer 

 

Content is a key SEO influencer. Its influence ranges from internal linking tactics to the website’s structure and others.

To achieve success in SEO, one needs to write the most useful and pertinent content, the quality of which is simply unmatchable.

This implies that businesses and SEOs need to recruit people that know writing inside out. 

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The SEO in 2020 will shower its unparalleled blessings on those websites that produce refined and instructive content.

It is noted that customers tend to disregard articles and blogs that are way salesy.

 

In the report of Economist Group titled, “Missing the Mark”, it has been highlighted that out of 100%, almost 71% of customers states they left the content because it seems more similar to sales.  

 

Bear one more thing in mind: With quality content, the quantity also matters.

Lately, there have been discussions about the size of the content.

 

Although everyone has the desired number count, as per several studies the best content is near about 2000-word counts.

The reason is pages accompanied by extensive quality and polished content reap the benefits of increased visibility. One caution: your inclusive content should respond to the users’ queries. 

 

5: Better to optimize through BERT 

 

Ever since the new algorithm i.e. BERT is launched by Google, it is craving a lot of attention.

Since BERT has become a new norm in the digital marketing game, so every other person seems to be yearning to digest the optimization process for BERT.

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The key here is keeping the focus on user-centered optimization and scientific delivery of quality content.

In a nutshell, evaluate customer’s access points in line to the search and positioning of the content.

Keep a close look at the procedure of crawling, indexing, and sundry other settings related to the search.

 

As customers today have multiple options to do their search, so it is crucially important for SEOs to understand the need for strong structuring and advanced content.

 

With BERT in place, the search has become more about suiting with the intention.

There is a vast difference between SEO of two years back and today.

 

Since SEO is moving promptly,

it is incumbent for businesses and digital marketers alike who want to expand to toe the changing lines of SEO trends.

The new SEO trends of 2020 if incorporated will certainly elevate your business to greater lengths.

 

 

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Latest Content Writing Trends for 2021 https://creativcrux.com/content-writing-trends-2021/ https://creativcrux.com/content-writing-trends-2021/#respond Wed, 26 Feb 2020 08:00:05 +0000 https://asbcmarketing.com/new/content-writing-trends-2021/ We all are always looking forward to the latest Content Writing trends, which can help us in the online world of Marketing.

Yes, the competition is fierce and you need to stay on the edge so you can use that competitive streak to further your journey.

To hit those high notes in this New Year, you need to change your approach so that you can gear up for the promising opportunities that will head your way.

At the end of 2020, content writing and marketing experts forecasted that content writing, distribution, and marketing would change radically.

As we are moving towards a brighter future, we need to think more critically about technically helpful and convincing content that aligns with the user preferences, habits and search engine practices.

As we are getting better and smarter, we need to be more careful about what we write. This means that there needs to be a proper strategy, ample research, careful designing of content as well as proven publication techniques that ticks all the boxes of content marketing and search engine rankings.

Now that we have established that content writing is becoming more important this New Year, let us dive into the content writing trends of 2021, which will make it more profitable for your business venture or online following.

Content Writing Trends for 2021

Niche Content from Experts That Not Only Meets but Also Exceeds Google’s E-A-T Standards

Content Marketing

Content never fails to amaze us, especially when we look at new websites.

While some amaze us, it can do so much more for small and medium-sized businesses. Niche content can help tap into the major traffic that originates from Google searches (which is about 70.6% according to Backlinko / Spark Toro).

According to a HubSpot study, strategic content generate over 67% more leads than opting for content that is formulated without a strategy.

Furthermore, around 71% of Business-to-Business (B2B) buyers read from 3 to 5 blogs when they are on a shopping spree.

It is no more the era of handing in mediocre pieces of work. Amazing” is what you need to focus on to get the ranking you deserve and inch into the ‘Exceptional and Wow Territory’.

Therefore, you need to focus on Google’s definition of quality through the Webmaster Guidelines.

Secondly, you need to prove your expertise since Google highlights the importance of Expertise,

Authoritativeness and Trustworthiness (E-A-T) in its Search Quality Evaluator Guidelines.

And finally, publish your content using amazing and proven methods.

Content Enhanced for Voice Search

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According to NPR and Edison Research, voice search is on a continuous growth curve, both in terms of usage and popularity.

So, you might want to think about making your content appealing to a wider audience. Therefore, voice search must be on the agenda for content marketers, especially the brands that enjoy medium and high popularity.

For this, you need to focus on phrase keywords with natural language, and long-tail questions and answers.

Also, you need to format the content carefully, focusing more that signifies or tell Google of the relevant content.

Moreover, marketers do SEO optimization for content, for SERP features.

Continuing Proliferation of Mobile Phone Messaging Apps

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Mobile messaging apps are already very popular when it comes to content marketing and they will continue to proliferate in 2021.

They present marketers with new opportunities as well as challenges since over 3 billion consumers spend their time on these apps.

Therefore, messaging apps for content will be equal to billions of active monthly users,

including Generation Z Consumers as well as Millennials.

Long-Tail Keywords

Long-Tail Keywords,

Long Tail keywords have been on the rise recently and they will continue to take over search engine bars.

It is not just because of the voice search trend but also in general because this helps bring people closer to what they are searching for, removing all the clutter.

More specifically, long-tail keywords meet the user intent, which presents more focused search results and put your website at the top, if you have met Google’s E-A-T requirements and other signifiers!

This is a step towards more sophisticated SEO Optimization.

SEO-Ready, Richer Images in Content

SEO-Ready, Richer Images in Content

Now that you are in a world where online market is much more competitive than the brick-and-mortar institutions, you need to up your game when it comes to images.

You cannot use a semi-relevant stock photo and hope for visitors to flood your website and give you the attention you feel you deserve.

Relevance and usefulness are keys in 2021, so you need to put up images that deepen the meaning of the content, while also facilitating the understanding.

SEO ready means:

  • Alt-Tags are to be used in describing images with relevant keywords
  • Naming files logically, using focus keywords
  • Choose the best file format
  • Reduce file size to load images faster

Visual Content & Video Storytelling

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While we are talking about content writing trends, it is still about designing the content, and what you write. If demonstrated through an amazing video, maybe it gets more captivating and result oriented.

With YouTube and other platforms going strong, visual storytelling cannot be left out.

When it comes to video content creation, it is more detailed, incorporating videos which give visitors an immersive experience that makes your position stronger when it comes to selling your products, services or point of view…!

Finally! No More Random Acts of Content

The last piece of advice is to leave behind your habits of creating and publishing random content.

It will be easier if you just think like a TV network. Have clear motives and only post / publish content that meets those motives! 

This does not mean that you should remove the content in the first few hours. It takes about seven impressions for an Ad to sink in, and about five drip emails to warm up your leads.

Now that you are aware of the latest trends, prepare to get those keys clicking to get you where you want!

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Top B2B Marketing Trends to Watch in 2021 https://creativcrux.com/top-b2b-marketing-trends-2021/ https://creativcrux.com/top-b2b-marketing-trends-2021/#respond Tue, 25 Feb 2020 12:27:07 +0000 https://asbcmarketing.com/new/top-b2b-marketing-trends-2021/ New Year’s hangovers, resolutions, and rituals are all over now.

It’s time to get back into business with one of the top B2B Marketing Trends which will boom your business in 2021.

To Start with that you need to know what other’s are doing and what’s working for them.

Businesses and individuals around the globe are getting back to work with new rigor, goal, and a fresh perspective towards implementing Marketing Trends into their B2B Strategic Plans.

So lets dive straight into the first question that pop’s up,

Is It Too Late To Trade In Our

Old Business Strategies For The New Ones?

If you want to stay relevant in 2021, all B2B businesses should watch out for the latest online marketing trends so they can revamp their Digital Marketing Strategies accordingly.

Let’s take a look at what new trends does the marketing sphere has brought in 2021.

  1. Personalization and Hypertargeting
  2. Email marketing
  3. Reputation Marketing
  4. Account-based marketing 
  5. Video content
  6. Experiential marketing and Immersive events
  7. Longer-Form Content Marketing

Personalization and Hypertargeting

Personalization has been a part of a Marketing Strategy for a while now and has been yielding positive results so far.

Therefore, It would be a bad move to let this trend go just because it isn’t new.

Personalization and Hypertargeting, ASBC.jpg

Personalization has the potential to garner

better results with some changes.

As a result, The world is now using conventional personalization

methods to employ in their Marketing Strategies.

However, hyper-targeting is still a raw concept in B2B Marketing despite it being an active part of B2C Marketing.

Using hyper-targeting facilitated with contemporary data collection

techniques can help target the right business people.

Email marketing

Email marketing, ASBC.png

Email marketing has proven lucrative for businesses in lead generation, conversion and relationship building over the years.

Meanwhile,

“59% of Marketers say they consider Email as the

Most Effective Channel for Revenue Generation.”

Despite this, B2B, wholesale and IT firms have the weakest mobile email opens.

That’s why, Email marketing needs to be developed as part of the B2B Marketing Strategy for 2021.

Reputation Marketing of B2B Marketing

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Reputation Marketing is the real-time brand identity

that businesses leverage to boost their conversions.

Online reputation is formed through

online comments, complaints,

reviews, reactions, shares, and ratings,

all of which act as a digital counterpart to word-of-mouth.

While no business can stop the online chatter

taking place on websites, forums and social media platforms,

reputation management tools can help businesses in

staying proactive to control, manage, counter

and respond to online opinions, whether it is for damage control,

relationship building or use in a mix with other Marketing Techniques.

Account-based marketing 

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Account-based Marketing is a Hyper-Targeting

Strategy that calls for the dedication of all Resources

on target accounts.

Personalized campaigns are designed to engage each account.

To clarify, The marketing message is tweaked as per the needs

and attributes of each account.

Campaigns, events, and content can be created

and then dedicated to people associated with the focused account.

Video content

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All types of video content are expected to grow

in popularity in B2B Marketing, including

live video, short-form, and long-form.

Snackable short-form videos are a great idea

for Social Media Content and websites.

Also, background videos on B2B websites

will be a good addition since 70% of B2B researchers

and buyers watch videos as part of their purchase journey.

In addition to that, 73% of B2B marketers claimed that videos

had positively impacted their marketing ROI.

Experiential marketing and Immersive events

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Live events, conferences, and trade shows

are considered the most effective B2B marketing

tactic for lead conversion.

However, B2B live events are now highly in need of a revamp,

which is why it is a good idea to adopt some B2C features.

B2B firms need to create memorable experiences for

their target audience to achieve the desired results.

They need to create a B2C inspired experiential approach

that leverages immersive point of engagements to engage the audience.

A few experiential technologies and tactics that

B2B firms can employ to elevate their live events are:

  • AR/VR.
  • Creative scenic design.
  • Ambient interactivity.
  • 3D projection mapping

AR/VR: Augmented Reality (AR) and Virtual Reality (VR):

It Allows people to experience scenes in an alternate reality created

through digital simulation. B2B marketers are now incorporating

these in their live trade shows to demonstrate products and more.

Creative Scenic Design:

Firms can create a much more engaging environment by moving

away from the booth set up and typical branding, to create a more

staged experience using 4K lighting, scenic elements, comfortable furniture, etc.

Ambient Interactivity:

Digital technology embeds interactive elements into a physical environment.

This was originally used in retail and architectural industries,

but now is being used by event planners as well.

3D Projection Mapping:

This can be used to create a more immersive experience by projecting logos,

graphics and images on the walls of the venue.

 

Longer-Form Content Marketing

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Blogs and articles have been a constant fixture

as part of B2B marketing. However, 85% of the content

published online is below 1,000 words in length.

Despite everything, according to MOZ, long-form

content receives more shares and links.

It is time to break the convention of short-form blogs and articles.

For a long time, marketers, writers, and businesses were engaged and encouraged to create shorter content.

However, due to the SEO and other benefits, it is a good idea

to include long-form content in B2B marketing strategies.

Website Redesign and Optimization

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New Year calls for a new vision.

It is a good idea to tweak up the website design.

Therefore, A different layout and element might be the breath of fresh air

for your unattractive and dated website.

In addition, The website redesign should be more contemporary

but with high functionality and great User Experience (UX).

Never compromise on UX for aesthetics.

Also, ensure that your website is fully optimized,

from shorter loading time to responsiveness and more.

In conclusion, B2B firms should implement these trends in their marketing

strategies to achieve better results, higher engagement,

and enhanced conversions.

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Step-by-Step Guide: Generate Business Leads In 2021 https://creativcrux.com/how-to-generate-business-leads-in-2021/ https://creativcrux.com/how-to-generate-business-leads-in-2021/#respond Mon, 24 Feb 2020 12:31:24 +0000 https://asbcmarketing.com/new/how-to-generate-business-leads-in-2021/

This 2021 New Year brings new challenges for the marketing teams. But, with the right practices, you don’t need to worry about how to generate leads for your business.

Step-by-Step Guide: Generate Business Leads In 2021

Every company faces new marketing challenges at the start of the New Year. We all know the speed at which the world is evolving.

To stay in the market, you need to work fast and act even faster.

When we talk about the B2B marketplace, things may move a little slow, but you must come up with ways and practices to generate leads for your business quickly, as the New Year has already approached.

You might say I already have the techniques, to which I will say, Do not use the same lead generation technique you utilized last year.’ PERIOD! You need new strategies each year. Don’t know how to generate leads?

Keep reading!

In today’s time, businesses highly depend on the lead generation as it enables the websites to generate more traffic which might lead to further conversions.

generate more traffic which might lead to further conversions, Marketo.jpg

Lead generation is the most talked topic for small companies and multi-millionaire companies as well.

I believe that the term lead generation is what provides meaning to the successful running of your business.

So, before I continue, do you follow me? If not, let me start from the beginning.

Lead can be anyone who has shown interest in your services and/or products.

A lead can come from a website, through reference or even a phone call.

Online Lead Generation

The term online business leads means developing the interest of a user to your services/products by offering them detailed info about your products.

What happens when a user visits your website? They check the services, scroll around.

Lead generation is the initial process which will lead to a possible user returning and becoming a regular one.

Generating new leads is very important as it allows you to communicate with interested/potential buyers.

This eventually will increase the opportunity to notify them about your services.

In simple words, generating leads will improve the transparency of your business in front of potential customers.

You might have regular customers, but to expand the services you need to find new leads.

And this is exactly what I will be talking about in this blog.

I will be putting down some strategies that will put your product/services in front of new potential customers, and also ways to convert those leads to generate sales.

Make special offers

Make special offers, ASBC.jpg

Now, tell me, who doesn’t like new discounts and free trials? If you follow this tactic, you can convert many users into your new customers.

Carry out educational activities

Carry out educational activities, ASBC.jpg

Well, the first thing you should do is to inform the users about your services. It is very important to explain how the things or services you are selling will help them. This always helps!

Provide social proof

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I will be honest here. Before I make a purchase online, the first thing I do is look for online reviews and feedback. If I do that, chances are, the majority of the users out there do it too.

So, provide some testimonials on your website to attract more users. Before anything else, you must buy their trust first.

Make valuable content


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If you want to sell your services, you need to pay more attention to the content you post online.

This will not only drive more traffic, but will also magnetize it, generate leads, and finally, convert them into actual customers.

However, make sure, the topic you opt for should be in high demand. No matter how good the content is written, if the topic is not in demand, it’s simply useless.

Pay attention to SEO

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I am sure you know the importance of SEO.

Search Engine Optimization is an important process that is used for ranking websites; the better the rank of your website, the more the chances that your business will be visited frequently by many people.

More traffic means more leads, and if those leads get converted, then there’s no looking back.

I have mentioned some tips that will help to get your website better results;

  1. Optimize the blogs for all devices
  2. Use specific keywords; add them in the title and Meta description as well. Ensure that they fit naturally
  3. If your blogs rank well on Google, you can drive more relevant traffic to your website.

Use social media platforms

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Social media is extremely important in today’s time. It’s one of the best ways to generate leads because you can collect a lot more traffic there.

Hire a Lead Generator

Hire a Lead Generator, ASBC.jpg

If everything mentioned above fails, hire a lead generator.

You don’t need to think about how to generate leads anymore once you hire a specialist.

Lead generators have been polishing their skills from time to time.

They know the importance of lead generation for a business. Thus, they will work on your website, see what’s wrong and subsequently make the desired changes.

Summing up, I would like to add that although generating good leads is difficult at first, it’s not impossible.

You need to test the quality of your leads, and where they come from.

Keep testing new ideas and see what is working for your business.

Remember, having the best strategies on how to generate leads is one thing, but real success comes when you test and implement these practices.

Because, at the end of the day, best practices mean more leads which in turn leads to more sales, and more sales mean more profit in business, in the long-run.

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