Fb Ads The ultimate need of business is to reach out to as many customers as possible, and what can be better than leveraging upon the 2.6 Billion active userbases of Facebook?
Marketers, brand owners, and ad managers can have a high chance of generating more conversions from Facebook Ads if visualized, planned, and implemented correctly.
This guide will discuss everything about Facebook business ads including, the category, what each ad type means, their sizes, and best practices. So, whether you are trying to sell your product over Etsy, Amazon, eBay, and Walmart or trying to sell your services and create brand awareness through Facebook Ads, this article is for you.
Outline
- Feed Ads
- Carousel Ads
- Right Column Ads
- In-Stream Video Ads
- Marketplace ads
- Instant Articles Ads
- Stories Ads
- Collection Ads
Facebook Ad Explained
Facebook Feed Ads
Shown on the right side of your Facebook page (ads section), Facebook Feed Ads are mixed into social posts of your family and Facebook friends.
Here are the details about Facebook feed ads for you:
Ad Category & Type:
- Category: Primary Ad Type
- Appearance: Facebook feed – mixed with the posts from your Facebook network
- Ads Type: Still images, Animated GIFs, Videos, Panoramic shots, 360-Degree photos
Size Specs:
- File size: 30 MB
- Image size: 600 x 600 pixels
- Maximum Resolution: at least 1080 x 1080 pixels; no maximum resolution
- Maximum Image ratio: 1.91:1 to 1:1
Text Specs:
- Headline: 40 Characters
- Primary Text: 125 Characters
- Description: 30 Characters
Panoramic Photos
Panoramic photos, also known as the wide-format photo, is a unique technique where you take the elongated field of the image with specialized equipment.
360-Degree Photos
360-Degree Photos are the ones where you can control the panoramic image to the original view of the image. For instance, in this type of photo, you can view the image from the photographer’s perspective, including looking at the right, left, and zoomed views.
Facebook Carousel Ads
Same as news feed ads, the Facebook carousel ads show up in the new feed as well. The only difference is that the carousel ad includes multiple photos in a slideshow or gallery-like format. You can add up to 10 images or videos in a carousel ad.
Ad Category & Type:
- Category: Primary (dynamic) Ad Type
- Appearance: Facebook feed – mixed with the posts from your Facebook network
- Ads Type: Still images, Animated GIFs, Videos, Panoramic shots, 360-Degree photos
Size Specs:
- File size: Image 30 MB – Video 4 MB (one second to 240 minutes long)
- Image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
- Maximum Resolution: at least 1080 x 1080 pixels, no maximum resolution
- Maximum Image ratio: 1.91:1 to 1:1
Text Specs:
- Headline: 40 Characters
- Primary Text: 125 Characters
- Description: 20 Characters
Facebook Right Column Ads
Facebook’s right column ads are not visible in the new feed, but as the name suggest they appear at the right column of your facebook page. These ads are only visible to people using desktop computer such as laptops, pc, and tablets. Mobile users cannot see these ads.
Several guidelines for Facebook right column ads matches that of carousel ads such as you can add multiple images and videos, the size of both. However, right column ads do differ in a few elements from carousel ads like Facebook will only show once image/video at a time on the ad, the ratio should be 1:1, and you can only add limited written content (characters) to this type of ads.
Ad Category & Type:
- Category: Secondary Ad Type
- Appearance: Facebook right column ONLY
- Ads Type: Still image(s), Animated GIF(s), and Video(s)
Size Specs:
- File size: Image 30 MB – Video 4 MB (one second to 240 minutes long)
- Image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
- Maximum Resolution: at least 1080 x 1080 pixels, no maximum resolution
- Maximum Image ratio: 1:1
Text Specs:
- Headline: 40 Characters
- Primary Text: 20 Characters
- Description: 125 Characters
Facebook In-Stream Video Ads Sizes
Facebook in-stream video ads uses the carousel format as well, however the difference is that it appears in users’ live feeds. In short, in-stream video ads appear when the user is watching live videos on Facebook.
Opposite to right column ads, in-stream ads are only visible to mobile users.
Ad Category & Type:
- Category: Primary Ad Type (for mobile audience)
- Appearance: In-Stream of Live Videos (mobile only)
- Ads Type: Video(s)
Size Specs:
- File size: Image 30 MB – Video 4 MB (one second to 240 minutes long)
- Image size: 120 x 120 pixels for videos
- Maximum Resolution: at least 1080 x 1080 pixels, no maximum resolution
- Maximum Image ratio: 1:1
Text Specs:
- Headline: 40 Characters
- Primary Text: 20 Characters
- Description: 125 Characters
Facebook Marketplace ads sizes
Facebook marketplace ads is a lucrative opportunity for the product sellers, as the users visit to Facebook marketplace with identified intent of buying.
The listing on Facebook marketplace is free for users, however, advertisers need to pay to place their ads. Facebook marketplace ads share the same specification as that of in-strem video ads.
Ad Category & Type:
- Category: Primary Ad Type (for marketplace audience)
- Appearance: In-Stream of Live Videos (mobile only)
- Ads Type: Video(s)
Size Specs:
- File size: Image 30 MB – Video 4 MB (one second to 240 minutes long)
- Image size: 120 x 120 pixels for Images
- Maximum Resolution: at least 1080 x 1080 pixels, no maximum resolution
- Maximum Image ratio: 1:1
Text Specs:
- Headline: 40 Characters
- Primary Text: 20 Characters
- Description: 125 Characters
Facebook Instant Article Ads
Facebook Instant Articles are specified for mobile users that targets to provide the reader with optimized content experience. These ads are “content first” and then you can add the text for the readers to read. The purpose of these ads is to offer the reader with optimized and digestible content to consume on comparatively smaller devices.
The specifications for Facebook instant article ads are similar to other type of ads.
Ad Category & Type:
- Category: Primary Ad Type (for mobile audience with content reading intent)
- Appearance: Instant Articles (mobile only)
- Ads Type: Images (s), and Video(s)
Size Specs:
- File size: Image 30 MB – Video 4 MB (one second to 240 minutes long)
- Image size: 120 x 120 pixels for Images
- Maximum Resolution: at least 1080 x 1080 pixels
- Maximum Image ratio: 1:1
Text Specs:
- Headline: 40 Characters
- Primary Text: 20 Characters
- Description: 125 Characters
Facebook Stories Ads
Facebook story ads expire within 24 hours of posting, so the user can only view it during a limited time. These types of ads can be used for limited marketing such as running a promotion (that is valid for today only), flash sales, and more.
These ads appear amidst the user’s journey of viewing stories posted from their network, intermittently. Facebook story ads are also called as expandable carousels, where you can add maximum of three images, but can’t use videos.
Ad Category & Type:
- Category: Primary Ad Type (for story viewers targeting)
- Appearance: Stories
- Ads Type: Images (s), and Video(s)
Size Specs:
- File size: Image 30 MB – Video 4 MB (one second to 240 minutes long)
- Image size: 500 x 500 pixels
- Maximum Resolution: at least 1080 x 1080 pixels
- Maximum Image ratio: 1:1
Text Specs:
- Headline: 40 Characters
- Primary Text: 125 Characters
- Description: 125 Characters
Facebook Collection Ads Sizes
Facebook collection ads are visible in the users’ new feed. This type of ads are ideal for eCommerce stores. These ads provides the user with instant experience, where they can simply click the ad and reach to the products’ landing page. Users can directly communicate and shop from your brand page.
You can include one cover image or video, and 3-4 product images to this ad. The images under the cover all share the same size and features.
Ad Category & Type:
- Category: Primary Ad Type (for eCommerce brands/stores)
- Appearance: News Feed
- Ads Type: Images (s) + and Video(s)
Size Specs:
- File size: Image 30 MB – Video 4 MB (one second to 240 minutes long)
- Image size: 500 x 500 pixels
- Maximum Resolution: at least 1080 x 1080 pixels
- Maximum Image ratio: 1:1
Text Specs:
- Headline: 40 Characters
- Primary Text: 125 Characters
- Description: 125 Characters
Conclusion
Facebook ads is one of the most prominent platform to market your business, products and services. It provides you a huge permanent and daily userbase that provides you with an edge of marketing to targeted customers who are searching for and might be interested in your products and services.
You can leverage upon different types of ads such as collection ads are ideal for eCommerce stores, and story ads can be ideal for promoting flash sales.
Therefore, choose the ad types wisely in-line with your products, services, or business strategy. You can always hire professionals to create the winning Facebook Ads strategy to effectively market your business and extract maximum ROI.