New Year’s hangovers, resolutions, and rituals are all over now.
It’s time to get back into business with one of the top B2B Marketing Trends which will boom your business in 2021.
To Start with that you need to know what other’s are doing and what’s working for them.
Businesses and individuals around the globe are getting back to work with new rigor, goal, and a fresh perspective towards implementing Marketing Trends into their B2B Strategic Plans.
So lets dive straight into the first question that pop’s up,
Is It Too Late To Trade In Our
Old Business Strategies For The New Ones?
If you want to stay relevant in 2021, all B2B businesses should watch out for the latest online marketing trends so they can revamp their Digital Marketing Strategies accordingly.
Let’s take a look at what new trends does the marketing sphere has brought in 2021.
- Personalization and Hypertargeting
- Email marketing
- Reputation Marketing
- Account-based marketing
- Video content
- Experiential marketing and Immersive events
- Longer-Form Content Marketing
Personalization and Hypertargeting
Personalization has been a part of a Marketing Strategy for a while now and has been yielding positive results so far.
Therefore, It would be a bad move to let this trend go just because it isn’t new.
Personalization has the potential to garner
better results with some changes.
As a result, The world is now using conventional personalization
methods to employ in their Marketing Strategies.
However, hyper-targeting is still a raw concept in B2B Marketing despite it being an active part of B2C Marketing.
Using hyper-targeting facilitated with contemporary data collection
techniques can help target the right business people.
Email marketing
Email marketing has proven lucrative for businesses in lead generation, conversion and relationship building over the years.
Meanwhile,
“59% of Marketers say they consider Email as the
Most Effective Channel for Revenue Generation.”
Despite this, B2B, wholesale and IT firms have the weakest mobile email opens.
That’s why, Email marketing needs to be developed as part of the B2B Marketing Strategy for 2021.
Reputation Marketing of B2B Marketing
Reputation Marketing is the real-time brand identity
that businesses leverage to boost their conversions.
Online reputation is formed through
online comments, complaints,
reviews, reactions, shares, and ratings,
all of which act as a digital counterpart to word-of-mouth.
While no business can stop the online chatter
taking place on websites, forums and social media platforms,
reputation management tools can help businesses in
staying proactive to control, manage, counter
and respond to online opinions, whether it is for damage control,
relationship building or use in a mix with other Marketing Techniques.
Account-based marketing
Account-based Marketing is a Hyper-Targeting
Strategy that calls for the dedication of all Resources
on target accounts.
Personalized campaigns are designed to engage each account.
To clarify, The marketing message is tweaked as per the needs
and attributes of each account.
Campaigns, events, and content can be created
and then dedicated to people associated with the focused account.
Video content
All types of video content are expected to grow
in popularity in B2B Marketing, including
live video, short-form, and long-form.
Snackable short-form videos are a great idea
for Social Media Content and websites.
Also, background videos on B2B websites
will be a good addition since 70% of B2B researchers
and buyers watch videos as part of their purchase journey.
In addition to that, 73% of B2B marketers claimed that videos
had positively impacted their marketing ROI.
Experiential marketing and Immersive events
Live events, conferences, and trade shows
are considered the most effective B2B marketing
tactic for lead conversion.
However, B2B live events are now highly in need of a revamp,
which is why it is a good idea to adopt some B2C features.
B2B firms need to create memorable experiences for
their target audience to achieve the desired results.
They need to create a B2C inspired experiential approach
that leverages immersive point of engagements to engage the audience.
A few experiential technologies and tactics that
B2B firms can employ to elevate their live events are:
- AR/VR.
- Creative scenic design.
- Ambient interactivity.
- 3D projection mapping
AR/VR: Augmented Reality (AR) and Virtual Reality (VR):
It Allows people to experience scenes in an alternate reality created
through digital simulation. B2B marketers are now incorporating
these in their live trade shows to demonstrate products and more.
Creative Scenic Design:
Firms can create a much more engaging environment by moving
away from the booth set up and typical branding, to create a more
staged experience using 4K lighting, scenic elements, comfortable furniture, etc.
Ambient Interactivity:
Digital technology embeds interactive elements into a physical environment.
This was originally used in retail and architectural industries,
but now is being used by event planners as well.
3D Projection Mapping:
This can be used to create a more immersive experience by projecting logos,
graphics and images on the walls of the venue.
Longer-Form Content Marketing
Blogs and articles have been a constant fixture
as part of B2B marketing. However, 85% of the content
published online is below 1,000 words in length.
Despite everything, according to MOZ, long-form
content receives more shares and links.
It is time to break the convention of short-form blogs and articles.
For a long time, marketers, writers, and businesses were engaged and encouraged to create shorter content.
However, due to the SEO and other benefits, it is a good idea
to include long-form content in B2B marketing strategies.
Website Redesign and Optimization
New Year calls for a new vision.
It is a good idea to tweak up the website design.
Therefore, A different layout and element might be the breath of fresh air
for your unattractive and dated website.
In addition, The website redesign should be more contemporary
but with high functionality and great User Experience (UX).
Never compromise on UX for aesthetics.
Also, ensure that your website is fully optimized,
from shorter loading time to responsiveness and more.
In conclusion, B2B firms should implement these trends in their marketing
strategies to achieve better results, higher engagement,
and enhanced conversions.