The increased use of smartphones, along with easy and affordable access to the internet, has led to a marked increase in social media users which then turns out to become Popular Online Marketing Platforms of 2021.
By 2021, it is expected that over 3 billion people will be engaged in social media.
This has potentially created many new avenues
via which marketers can reach out to,
and engage with their targeted audience.
Online Marketing Made Easy:
How these Platforms are Making Marketer’s Life Easy!
Here’s a list of nine Online marketing
platforms (in no particular order) that are expected
to be grand in 2021, and could significantly help you in marketing your brand
and creating dynamic connections in your particular zone of interest.
- Tumblr
- Snapchat
- YouTube
- Reverb Nation
- DeviantArt
Lets Start off with Facebook, Reigning high as always!
It is no surprise that nearly all social media users are on Facebook.
This makes it the ultimate Online marketing platform
2.8 billion monthly active users as of the fourth quarter of 2020,
for brands to find and interact with their desired audience.
Marketers can share posts, images, links, and
videos to help increase brand awareness.
Moreover, they can follow influential people and pages,
both of which can serve as a valuable asset for the promotion of their products/services.
Paid ads are also a great way for endorsement.
LinkedIn, This professional Social Media Platform
has grown substantially over the years;
currently, it has 740 million members in 200 countries.
Especially popular among B2b(business-to-business)
audiences, LinkedIn is ideal when it comes to expanding
your professional connections, sharing professional expertise
via blog posts, showcasing portfolios, and searching/applying for jobs.
Among the fastest growing social networking platforms
today, Instagram now has over a billion active users every month.
Although there is a website version, the platform is mainly app-based,
allowing users to share images and videos, along with live broadcasts and stories.
Tumblr
In January 2020, there were 456.1m Tumblr blogs
via which 168.4b posts were made!
Considered to be among the top social media platform
for self-expression among fandoms and teens,
Tumblr features various communities where users can participate
in dialogue and diversify their creative and cultural ideas.
Snapchat
Snapchat! Another extremely visual social media site
that is very popular among the young generation, videos
on Snapchat get over 10B daily views.
Users send pictures to one another and update a 24-hourly
status, which is similar to Instagram.
Snapchat offers a highly interactive and quick way
to share what’s going on with your life with the world.
With 416 million+ Active Pinterest Users in 2020,
Pinterest will surely remain big in 2021.
Actions – and images – speak louder than words,
and this is where this virtual scrapbooking site comes in.
Extremely visual and engaging, brands can use
Pinterest to create images and themed boards for showcasing
and promoting their products. Moreover, by creating ‘Shoppable Pins’,
brands provide users the ease of purchasing the products directly from the site.
YouTube
When it comes to sharing videos,
YouTube is, no doubt, the largest social media platform
in the world. In 2018, there were 1.9 billion active users
on YouTube on a monthly basis.
The social media giant allows users to upload videos,
view videos from others, and also comment on content and subscribe to content of interest.
Reverb Nation
Reverb Nation is a highly reputable social media platform
dedicated solely to musicians. The latter can not only promote their music,
but can also earn money from their tracks by selling them to fans online, or distributing them to various other digital platforms.
What’s more, Reverb Nation also presents a variety of tools and features that can help budding musicians kick-start their careers.
DeviantArt
Claiming to be the world’s largest online community for art enthusiasts,
DeviantArt is the ideal platform for Online Marketing your artwork,
discovering the work of others, and interacting with like-minded
members/artists of the community.
They state to have over 44 million registered users,
and this number is surely expected to rise, with more than 45 million unique visitors every month.
Most importantly, always keeping your niche in mind, and do check these Social Media Marketing platforms for promoting and expanding your brand since the New Year has dawned.