Curating an article that is effectively SEO Optimized Article and well-received by readers is always a herculean task. Not only must you create an interesting and engaging post that is free of errors,
but the flow also needs to be present to keep the readers’ attention intact till the end, so as not to spark the bounce rate.
However, landing visitors on the webpage that contains your article is not an easy task. It requires a series of correct planning and tactics.
Nevertheless, a higher search engine ranking can help you get more page visitors, leads and conversions to name a few.
How to Write the Perfect SEO Optimized Article for Increasing Search Engine Ranking
There are numerous ways to increase the search engine ranking of your website or webpage.
You could do this by employing accurate SEO techniques and practices.
Step#1 – Research:
Research is the foundation of any good article. Without research, you cannot curate a fact-based convincing article that can convert visitors. Aside from research on the topic, you also need to identify the following:
Find keywords for Website
Identify the keyword you are going to use as well as its proper usage through research using a tool like SEMRush.
Type of the article:
Google your keyword to see the kinds of articles such as listicles, How To’s, and others that are leading the charts.
You will probably identify a pattern to help you establish the kind of article Google sees best for a particular search term or topic.
Length of the article:
Deduce what the correct length of your article should be for a good SEO ranking by evaluating the length of existing articles on the topic and using tools that will give you an idea about the size of the draft.
Outline:
Analyze the top ten articles in search for your keyword.
Existing articles on the topic will give you an idea about the structure and outline of highly ranked articles. You have to surpass the existing content available.
Queries:
Searching for the keyword on Google will display a section called “people also ask”,
which includes extra questions people have asked about the subject.
You can carefully pick the questions that go with your article and address people’s queries directly.
Step#2 – Writing:
Follow the rules of SEO copywriting to achieve a better ranking on Google.
Post Title and Meta Title:
Your post’s title is what visitors see on the webpage, and the Meta title is the title shown in search engine results.
If for some reason Meta title is not specified then your post’s title acts as a Meta title.
However, it is highly important to optimize the post title and Meta title since both are the backbone for higher rankings. Incorporate the right keywords in the post as well as the Meta title to rank higher on Google.
Meta Description:
Meta description directly appears under the Meta title on the search results page.
It gives users a quick idea about the post. Although it is just 160 characters long, it should include the main keywords and must be clear and enticing for visitors to open your article.
Adding a Meta description ensures that your article had the potential to drive a maximum amount of traffic to your site.
Image Alt Attribute:
Google algorithms can’t identify images by themselves so they require text to help them rank and categorize the images present in the article.
Avoid uploading images with autosaved names or numbers. Rather, you should properly name each image that is attached to your article.
Alt attributes can manually be added when uploading an image.
Don’t forget to use keyword(s) in the image’s anchor text for positive results.
Interlink and Anchor Text:
Interlinking is imperative to keep visitors on your site for a longer period.
This way you could reduce the bounce rate and improve conversions.
When writing a post, be sure to link it with an old article.
Add an anchor text that includes the title and keywords from the title or the linked post.
Remove STOP words from Permalink:
Certain words such as “the”, “a”, “an” and other connecting words are ignored by Google. Post titles mostly contain a lot of stop words that would unnecessarily elongate the permalink. Permalink can manually be edited to be made short and sweet, but this needs to be done before the article is published.
Headings:
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Always use H1, H2, H3 tags. The precise heading tags are required for an SEO-optimized article, especially one in the long-form.
The post title needs to be in H1 and the section heading should be in H2, while subheadings in each section should be in H3, and so on.
The heading hierarchy can be assigned at the time of the creation of the outline to avoid formatting errors.
Keyword Integration:
Add a long-tail keyword in the first paragraph of the article. Long-tail keywords are generally expected to reap better SEO results. Also, one keyword shouldn’t be used more than once in 150 words or it might lead to keyword stuffing.
Step#3 – Compliance:
Bear in mind, always avoid keyword stuffing.
While incorporating keywords is important for SEO, adding too many can cause your article to get blacklisted.
The black hat SEO strategy is a method by which you manipulate the search engine rankings and violates Google’s guidelines.
As a result of it, Google can ban your website and servers.
Improve readability:
Optimize your website for maximum readability by creating a visual hierarchy,
maintaining optimum color contrast, ensuring responsiveness, and a few others.
Elimination of errors:
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Go through your article twice before publishing to identify and fix any mistakes, typos, formatting errors, grammatical errors, incorrect spellings, incomplete sentences and much more.
Furthermore, credibility must be established in the article by posting it with the author’s byline and linking it to the writer’s social media profiles for a more authentic online presence.
Ensure that none of these instructions are missed when creating an SEO article or it might give a disastrous blow to your search engine rankings.
Make a list of all that you need to do so there is nothing missed out,
because the better SEO optimized an article is, the higher search engine ranking it will have.